This week I wrote a post on my thoughts around the role of email and chimed in with some of my future thoughts around the medium. Below is an excerpt from my posting, you can click here to read the entire post on my personal blog:

“Over the past 2 years, email has weathered an amazing amount of scrutiny around its supposed demise and lack of effectiveness as a medium. With the rapid emergence of the social web, and a new breed of web 2.0 applications scouring the internet, its no wonder many people don’t view email as a critical component of the new media landscape, and in the eyes of some, has been brushed aside as an important medium.”

Click here to read the entire post as I explore the current marketing tactics of email and the social / dialog elements as well.

Learn why, despite some debate, emails role is expanding and becoming more important than ever.

Tags: email marketing, email's role, the future of email marketing

This entry was posted on Friday, November 2nd, 2007 at 4:16 pm and is filed under Industry Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.